Hyderabad, April 28, 2023: MapMyGenome™, a leading preventive genomics company, today announced the launch of BeautyMap™, a revolutionary DNA-based test that provides personalized recommendations for skin and hair care products based on an individual's unique genetic makeup.
The test will be available in the Indian market from April 30, 2023, at an affordable price of Rs.6999.
BeautyMap™ is the first of its kind in India and aims to help people achieve their beauty goals by understanding their genetic predispositions to 40 conditions related to skin and hair care such as acne, hair loss, sun damage, hydration, sleep habits, and vitamin levels, among others.
BeautyMap™ also offers genetic counseling sessions with board-certified genetic counselors who help individuals interpret their results and make informed decisions about their personalized beauty regimen from the BeautyMap report.
"We're thrilled to introduce BeautyMap™ to the Indian consumers who are looking for a more scientific and customized approach to their skin and hair care," said Anu Acharya, CEO of Mapmygenome. "Our mission at Mapmygenome is to empower people to make informed decisions about their health and wellness based on their DNA. BeautyMap™ is an extension of that mission and a game-changer in the beauty industry."
The test is simple and non-invasive, requiring only a saliva sample. As part of MapMyGenome’s HarGharDna initiative, the test kit will be delivered directly to people’s homes.
The sample is then analyzed in Mapmygenome's state-of-the-art laboratory. The results are delivered to the individual in an easy-to-understand report that includes personalized recommendations for skincare and hair care products through a genetic counseling session.
Anu Acharya, the founder of MapMyGenome™, said: "We want to empower people to feel good and look good in their own skin. Our BeautyMap™ test gives personalized suggestions based on one's DNA to improve their skin and hair health.
We hope this innovative product will transform the beauty industry and the lives of our customers."
The BeautyMap™ test can be purchased from Mapmygenome’s website or from selected partners such as Clinikally, Amazon and other e-commerce platforms etc.
To learn more about it, visit BeautyMap Product Page
MapMyGenome™ is India’s leading genomics company that motivates people to take charge of their health. Established in 2013, Mapmygenome has a vision to “Touch 100 million lives and save a million lives by 2030.”
The company provides personalized health solutions based on preventive and clinical genomic tests that help people understand their genetic selves. By integrating genetic health profiles, health history, and genetic counseling, Mapmygenome helps individuals to prevent diseases, find the right medicines, and design nutritional plans. The test also enables individuals to discover their ethnic roots.
MapMyGenome™’s team comprises biotechnologists, statisticians, geneticists, bioinformatics experts, and medical counselors.
Some of the preventive genomic tests that Mapmygenome offers are Genomepatri, BeautyMap, MyFitGene, Cardiomap, MedicaMap etc. MapMyGenome also helps people in discovering their ethnic roots with Genomepatri Heritage.
Clinical genomic tests include Whole Exome & Whole Genome Sequencing, BRCAMap, DNAOnconex, Non Invasive Prenatal Testing (NIPT), Chromosomal Microarray (Pre & Post Natal), BabyMap, MatchMyGenome, and Oncomap.