Hyderabad-based MapMyGenome has announced collaboration with prominent food and nutrition company Food Darzee, aiming at helping people achieve their fitness and nutrition goals along with understanding their genes. The partnership was designed to provide dynamic, personalised health services with genomic testing and nutrition as two of the main components. This could make it easier for people to start making well-informed choices about their lifestyle, fitness, and diet by understanding their genetic makeup.
Talking about the partnership, Mapmygenome CEO, Anu Acharya said, “We are extremely thrilled about this partnership. As consumers get their food delivered to homes through Food Darzee, they also will learn about genes with MapMyGenome’s MyFitGene that helps in personalising their fitness and nutrition regime.”